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Previous Webinars

Don't Develop Your Product Line in a Vacuum!

Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?

Going Beyond Liking

Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.

Why New Products Succeed

With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”

The Future of Product Research: Where Sensory Scientists and Marketing Researchers are Headed

The way to innovate new products has changed. It has become a behavior driven market. Marketing Researchers and Sensory Scientists are encouraged to join forces and focus on the cues that drive behavior – forcing them to overcome the apparent disconnect they’re faced with. Therefore, you have to ask yourself, “Are you prepared to play your part in the innovation process?”

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

July 28, 2011
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There's a lot of consumer noise in the social media universe.  What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?  During our latest webinar, Alec Maki, Vice President of Product Development, provides a real-world example using social media listening for looking at all the consumer noise surrounding exercise and nutrition.

WHO SHOULD VIEW!
Consumer Insights and Innovation Leaders with interest in any of the following:

  • Understanding unmet consumer needs.
  • Using social media research as a listening tool.
  • Exploring the consumer world of Exercise and Nutrition.
  • Discovering new product opportunities.
  • Improving research efforts at the front-end of innovation.

** ATTENTION:  The webinar platform during the live event was experiencing a few technical difficulties.  Therefore, there is a little static throughout the presentation.  However, it primarily affected the moderator, not the presenter, Alec Maki.

To watch this webinar, please fill out the following contact information.