Resources

Better results. Faster.

Previous Webinars

Don't Develop Your Product Line in a Vacuum!

Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?

Going Beyond Liking

Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.

Why New Products Succeed

With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”

The Future of Product Research: Where Sensory Scientists and Marketing Researchers are Headed

The way to innovate new products has changed. It has become a behavior driven market. Marketing Researchers and Sensory Scientists are encouraged to join forces and focus on the cues that drive behavior – forcing them to overcome the apparent disconnect they’re faced with. Therefore, you have to ask yourself, “Are you prepared to play your part in the innovation process?”

Don't Develop Your Product Line in a Vacuum!

August 31, 2011
  • share

Too often, researchers test their new product ideas in a vacuum, without any competitive context.  What if you had the right tools for testing your product ideas against a meaningful set of current offerings?  As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Johannes and Jessica will showcase a series of approaches that help you identify the best ideas for your product line.  They’ll discuss how you can both screen product line varieties and optimize your product line in a single study.  They will introduce tools that help you consolidate your product line, minimize the risk of cannibalizing current offerings, and identify sources of volume and competitors to target.  Plus, they will compare traditional research methods with Playoff (product line optimization with competitive context) and outline when one versus the other is right for your business objectives.

WHO SHOULD VIEW!

Marketing Research professionals with interest in any of the following:

  • Comparison of your product line against the competition.
  • Measuring effectiveness of how well a new potential product line moves the dial of purchase behavior within a category.
  • Mixing existing and new product varieties to create the best overall market performance. 

To watch this webinar, please fill out the following contact information.