Resources

Better results. Faster.

Previous Webinars

Don't Develop Your Product Line in a Vacuum!

Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!

Exploring the Consumer World of Exercise and Nutrition through Social Media Listening

There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?

Going Beyond Liking

Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.

Why New Products Succeed

With 80% of new products that enter the market failing, shouldn’t you be asking yourself, “What’s being done differently for the 20% of products that do succeed? How can I be a part of the 20% that make it?”

The Future of Product Research: Where Sensory Scientists and Marketing Researchers are Headed

The way to innovate new products has changed. It has become a behavior driven market. Marketing Researchers and Sensory Scientists are encouraged to join forces and focus on the cues that drive behavior – forcing them to overcome the apparent disconnect they’re faced with. Therefore, you have to ask yourself, “Are you prepared to play your part in the innovation process?”

Doing More With Less: Integrated Research Design

June 30, 2010
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How can your company compete in an increasingly competitive marketplace and appeal to a more and more complex consumer, all with fewer internal resources? Marketers, designers and developers are demanding faster and better insights with smaller research budgets. In this webinar, CEO Dave Lundahl and Account Executive Jessica Gaedeke will cover five practical techniques you can implement immediately to address these challenges and do more with less. Using these techniques will help you to build an integrated approach to research design, engaging your respondent in more activities that generate insights into their experiences, while moving faster and more efficiently to accelerate your learning. Learn how to:

  • Get more information from your engaged respondents
  • Capture more data from diverse consumer product experiences
  • Generate more relevant insights
  • Achieve faster learning cycles

To watch this webinar, please fill out the following contact information.