Resources
Better results. Faster.
July 2011, Volume 12
Hitting the Product Innovation Homerun
By Dave Lundahl, PhD
I am a big fan of baseball. This is the season (spring / summer) where baseball is top of mind for many. It has led me to consider how winning at baseball is analogous to how to improve new product innovation. Success comes from thinking behaviorally in how you approach innovation. Traditional innovation thinking uses a push-to-market strategy where products are developed and then marketed on the basis of filling identified feature “white space” within target product categories. Behavior-driven innovation transforms the innovation strategy from a “push” to “pull” strategy with a focus on delivering product experiences that consumers seek.
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July 2011 Webinar
Exploring the Consumer World of Exercise and Nutrition through Social Media Listening
Exercise and nutrition - it’s a topic everyone is concerned about! It doesn’t matter whether you’re a consumer or if you’re a researcher looking to better understand consumer trends and emerging product opportunities. But, as a researcher, you have to ask, “How can you uncover the true needs of your consumers as it pertains to exercise and nutrition?”
CLICK HERE to register for the event.
Going Beyond Liking
...A Rendition of Greg Stucky's June 13, 2011 IFT Symposium
Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.
CLICK HERE to view the recorded event now!