InsightsNow!

FOR IMMEDIATE RELEASE

CONTACT
Amanda Anderson
541.757.1404 ext. 273
amanda.anderson@insightsnow.com

Qualitative Research Expert, Deborah Potts, Joins InsightsNow

May 6, 2011 - Corvallis, Oregon – InsightsNow has hired industry expert, Deborah Potts to support their clients' innovation, product marketing, and strategic planning efforts. Deborah brings over 25 years of qualitative research experience to InsightsNow.

“InsightsNow has been working to expand its Consumer & Marketing Sciences Division to more effectively support our clients' qualitative research needs,” said Jeff Kenney – Director, Consumer & Marketing Sciences (CMS). “Deborah will help us achieve this goal. Her extensive knowledge and expertise will be of immediate benefit to our clients and strengthens our leadership as innovators within the industry.”

"I am thrilled to be joining InsightsNow”, expressed Deborah Potts – Assistant Director CMS, Qualitative Insights & Innovation. “My experience in qualitative research and innovation processes complements InsightsNow’s current research capabilities. I look forward to meeting the needs of InsightNow's clients in the near future!"

Deborah Potts, PhD specializes in qualitative research. She is a strategic thinker whose expertise has been applied to a wide variety of marketing challenges, both in her independent consultancy, Deborah Potts & Associates, and her collaborative practice “To the Max”. Deborah merges her strategic focus and passion for creativity and innovation processes in her work on new product development. She is co-author of Moderating to the Max: A Full-Tilt Guide to Creative, Insightful Focus Groups and Depth Interviews. Deborah also teaches at the Creative Problem Solving Institute (CPSI) and the European Creativity Conference (CREA). She is a senior trainer at RIVA, where she teaches the art and science of focus groups and is a long-standing member and frequent conference presenter for the Qualitative Research Consultants Association (QRCA).

As a psychologist, she brings theory and practice from the social sciences to qualitative research, including her work on storytelling. Deborah recently completed a three year term as Director of the Facilitating Creative Leadership program at the Creative Problem Solving Institute, where she was awarded CPSI’s coveted Distinguished Leader Award in 2009. Deborah received her Master’s and PhD degrees in Psychology from Northwestern University.

What People are Saying About Deborah Potts
“She is outstanding! You are lucky to have her! Please send her my regards. I look forward to working with her at some point! You are in great hands!!!!!”
          - Camille Carlin

“Just about everyone in the business knows of Deborah Potts. She was a contributing writer to the iconic qualitative book, Moderating to the Max."
          - Carolyn Burns

About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies. Founded in 2003, by David Lundahl, PhD, InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.

Our clients experience greater flexibility in terms of speed and real-time access to results while being able to maximize their insights and minimize their costs. This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research analytics and reporting technologies. Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate. Visit our website at www.InsightsNow.com for more information about our products and solutions.