InsightsNow!

FOR IMMEDIATE RELEASE

CONTACT
Erika Lundahl
541.757.1404 ext. 269
erika.lundahl@insightsnow.com

Industry Expert, Kevin Sheridan, Joins InsightsNow as Principal Consultant

July 12, 2011 - Corvallis, Oregon – InsightsNow has hired research psychologist Kevin Sheridan as a Principal Consultant to fulfill the diverse research needs of its clients.  With over 20 years of sensory and consumer research experience, Kevin has a broad range of expertise in both advanced qualitative and quantitative techniques.

Prior to joining InsightsNow, Kevin was a consultant working with several major Consumer Packaged Goods clients conducting global consumer product research.  Previous to that, Kevin was the Director of Sensory and Consumer Insights (SCI) for the Flavor Division of International Flavor and Fragrances.

“We’re pleased to welcome Kevin to our team,” said Jeff Kenney, Director of Consumer and Marketing Sciences. “His breadth of experience in the CPG industry, having led both traditional and exploratory consumer research initiatives will be a true asset for our clients and our team at InsightsNow.”

Kevin also held positions at BestFoods and Lipton / Unilever.  While at BestFoods, Kevin was a recipient of the Global Chairman’s Award.  Additionally, Kevin is a member of the Society of Sensory Professionals, the Sensory and Consumer Sciences Division of IFT and the Committee of Sensory Evaluation (E-18) of ASTM.  Kevin received his PhD. in Biopsychology from City University of New York Graduate Center.  He also holds a Master’s Degree in Experimental – Cognitive Psychology and a Bachelor’s Degree in Psychology and Biology – both from the University of Dayton.

About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies.  Founded in 2003, by David Lundahl, PhD., InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology. 

Our clients experience greater flexibility with shortened timelines and competitive pricing facilitated by real-time results, while also benefitting from the deep insights our seasoned consultants provide. This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research analytics and reporting technologies. Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate.  Visit our website at www.InsightsNow.com for more information.