InsightsNow!

CONTACT

Mark R. Houston
Phone: 541-757-1404 ext. 260
mark.houston@insightsnow.com

August 5, 2010 - Corvallis, Oregon – InsightsNow has hired three account executives, all of which bring vast CPG client experience.  “It’s a great pleasure to have such experienced individuals from top CPG companies like P&G, General Mills, Nabisco and Cadbury join our team,” said Norm Galvin, Executive Vice President of InsightsNow.  “The wealth of knowledge and understanding these individuals bring to our clients is an incredible value-add we can immediately deliver to our customers.”

All three of these account executives assisted the strategic direction for CPG companies totaling over $24 Billion in annual sales.  InsightsNow is looking forward to their continued assistance and influence on the future success of the CPG industry.

JANICE GOGERTY brings years of experience in project management, including design and implementation of customized research programs that focus on the consumer and their total product experience.  Prior to joining the InsightsNow team, Janice spent 13 years at Nabisco Foods Inc, where she supported the Biscuit and Snack businesses within the sensory science discipline.  Her major areas of focus included descriptive analysis, project management and product quality programs.  After leaving Nabisco, Janice joined the Warner Lambert Company where she expanded and enhanced her scope of consumer research into the international forefront within the oral care business. During the transition when Pfizer purchased Warner-Lambert and the spinoff of the Adams business from Pfizer to Cadbury, Janice gained responsibility for world-wide consumer research within their candy businesses and garnered a wealth of knowledge on consumer insights across global markets.

Janice holds a BS from Montclair State University and has taken a variety of courses and seminars from various consultants and companies within the sensory, marketing research and business management industry.

ELLEN SCHERR has over 25 years of experience in developing business and marketing strategies for B2C and B2B companies across a broad range of industries. Ellen’s expertise includes, working with Fortune 500 companies to identify critical issues, insights and opportunities, while delivering actionable recommendations.  

Prior to joining InsightsNow, Ellen held positions with Datamonitor, Maritz Research and Parker Marketing Research where she assisted CPG companies including ConAgra, Sara Lee and Unilever with strategy, development and delivery of research and consulting. Ellen has extensive knowledge in custom primary and secondary market research, with expertise in both quantitative and qualitative studies.

Ellen holds a BS in Finance from DePaul University and a Masters in Psychology from National-Louis University. She also holds a Certificate in Marketing Research from University of Georgia.

EILEEN ROZIC joins the InsightsNow team as Director of Account Development after most recently driving new business and marketing initiatives at Aquent. Her prior experience includes Director of Measurement with Waggener Edstrom and success in sales and acquisitions as Business Development Director at Cision. She has partnered with Fortune 500 accounts in technology and CPG industries, including P&G, General Mills and Kraft to maximize market share for client brands.  Eileen also brings over 15 years of consultative and strategic account experience.  

Eileen has presented business insights at various industry and academic events and has a BS from Texas A&M University.

About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies.  Founded in 2003, by David Lundahl, Ph.D., InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.

Our clients experience greater flexibility in terms of speed, real-time access to top-line results, while being able to maximize their insights and minimize their costs.  This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research, analytics and reporting technologies.  Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate.  Visit our website at; www.InsightsNow.com for more information about our products and solutions.