InsightsNow!

FOR IMMEDIATE RELEASE

CONTACT
Mark R. Houston
Phone: 541-757-1404 ext. 260
mark.houston@insightsnow.com

InsightsNow Expands its Consumer & Marketing Sciences Division

December 13, 2010 - Corvallis, Oregon– InsightsNow has hired three Principal Consultants to support their Consumer & Marketing Sciences (CMS) Division.  “It’s wonderful to have such talented individuals from the industry join the CMS team,” said Jeff Kenney – Director, Consumer & Marketing Sciences.  “The expertise of these individuals spans all areas of both product and marketing research and is a huge value-add for InsightsNow and our clients.”

Kimberley A. Greenwood has more than 14 years of experience in consumer and marketing research.  She brings extensive knowledge of the Consumer Packaged Goods (CPG) industry; from quantitative and qualitative research to sensory evaluation and product development.

Before joining InsightsNow in March of 2010, Kimberley was responsible for driving new innovation and consumer insights at The Schwan Food Company.  Prior to that, she created actionable insights for large CPG companies such as: E&J Gallo Winery, ConAgra Foods and Miller Coors Brewing Company. 

Kimberley is a trained descriptive and consumer sensory panel leader, RIVA trained moderator and ideation facilitator.  She holds a B.S. in Food Science and Technology from Colorado State University.

Lauren Landesman Wagner is a marketing research professional who has been transforming research data into marketing direction for more than 20 years.

As former Director of Marketing Research for Armor All Products and Jack in the Box, Lauren’s knowledge of consumer marketing and product development is invaluable.  She also brings extensive experience with concept and product testing, packaging and advertising evaluation as well as pricing research, awareness and usage studies and attitudinal segmentation and customer satisfaction analyses.  

Lauren’s career in marketing research for the CPG industry began with classical training at General Foods and The Clorox Company.  She holds a Master in Marketing Research (MMR) from The University of Georgia and a B.S. in Business / Marketing from California Polytechnic State University, San Luis Obispo. 

Marianne Swaney-Stueve brings more than 10 years of experience to InsightsNow.  She is considered an industry expert in youth research and has great knowledge of both adult and kid sensory testing.

Prior to joining InsightsNow, Marianne developed research programs for International Flavors and Fragrances (IFF).  During this time, she launched a global youth program where she trained researchers on how to apply best practices when conducting youth tests.  As Global Director of Sensory and Consumer Insights at IFF, Marianne standardized research methodologies across multiple departments.

Marianne holds a Master’s Degree from the University of California, Davis.  She earned her PhD. from the University of Missouri, studying the differences in perception and sensory testing with children.

About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies.  Founded in 2003, by David Lundahl, PhD., InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.

Our clients experience greater flexibility in terms of speed, real-time access to top-line results, while being able to maximize their insights and minimize their costs.  This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research, analytics and reporting technologies.  Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate.  Visit our website at; www.InsightsNow.com for more information about our products and solutions.