InsightsNow!

FOR IMMEDIATE RELEASE

Contact: Mark R. Houston
mark.houston@insightsnow.com
541-757-1404 ext 260

Corvallis, OR — InsightsNow, Inc., (www.insightsnow.com) a leading product innovation and development market research firm serving global CPG companies in the food, beverage, personal and household care industries, today announced the appointment of Mark Houston, Chief Marketing Officer to its executive team. Mr. Houston joins InsightsNow from Peanut Labs, where he led all domestic and international marketing and lead generation programs. In his new role, Mr. Houston will orchestrate InsightsNow’s product, marketing and lead generation activities to accelerate the company’s growth.

“Mark brings to InsightsNow an impressive track record in building world class marketing programs. His programs have demonstrated the ability to inspire clients in the food and research industries and to advance the industry through the discovery of new marketing research services,” said Dr. David Lundahl, President and CEO of InsightsNow. “We are extremely excited that Mark has joining InsightsNow’s Executive Team. It will enable our next level of growth by focusing on creating and communicating client value.”

Mr. Houston joins InsightsNow in a period of continued growth for the company, which has seen increased demand for its real-time and hybrid product research services, even as the economy has dramatically slowed and other research firms have been forced to make deep cuts.

“I know the challenges that research companies in the CPG industry face, and have been impressed by the success InsightsNow has achieved and the outstanding reputation it has established in the last six years,” said Houston. “The company’s holistic approach to product research – the combination of a powerful technology platform, adaptive real-time learning techniques, and highly experienced research team have quickly established InsightsNow as a leader in the product research space.”

Houston is an accomplished marketing leader with a solid reputation for providing innovative and successful marketing programs, expert product management, and effective team leadership. His experience in marketing management extends over 20 years, most recently as the Chief Marketing Officer (CMO) for San Francisco-based Peanut Labs and Seattle – based GMI, (Global Market Insite, Inc.) Prior to this, Houston served as the President and CEO of the California Kiwifruit Commission and led the introduction of Kiwifruit into North America and other Asian markets. He also served as a Presidential Appointee for the USDA.