InsightsNow!

FOR IMMEDIATE RELEASE

CONTACT
Mark R. Houston
Phone: 541-757-1404 ext. 260
mark.houston@insightsnow.com

Joel Rubinson
Phone: 917-821-8554
joelrubinson@gmail.com

InsightsNow Announces “Strategic Partnership for Innovation” with Rubinson Partners

April 12, 2011 - Corvallis, Oregon– InsightsNow and Joel Rubinson, former Chief Research Officer with the ARF (Advertising Research Foundation), have entered into a strategic partnership for reinventing innovation methods for the Consumer Packaged Goods (CPG) industry. Together, InsightsNow and Rubinson will develop game-changing research products and protocols that will span the product innovation process.  These new solutions will give CPG companies the ability to deliver more successful products to the market.

“We are excited that Joel Rubinson shares the same vision and passion about where the future of market research is headed,”said Dave Lundahl, President and CEO of InsightsNow.  “Joel’s knowledge of the industry is a true value-add to the Innovation Team at InsightsNow.  His involvement gives us the capacity to better focus our efforts on client needs and get our emotion-based products to market faster.”

Rubinson’s contribution will be an integral part of the team of research professionals at InsightsNow who are designing and building the next generation of innovative research products and protocols.  The development of these offerings will evolve the way CPG clients develop products, getting them to the market faster and with more success.

“Because the consumer is in control, marketing’s innovation emphasis must be on discovering ideas for products and experiences that address unmet needs in people’s daily behaviors and then testing those ideas in ways that are consistent. The marketing era of product feature-based differentiation and purchase intent-based action standards is coming to a close,”said Joel Rubinson, President of Rubinson Partners, Inc.

Rubinson continued, “When I first started speaking with the leadership at InsightsNow, I realized that this company’s approach to innovation can make them a game changer and help to fulfill the industry vision of reinventing research methods and metrics regarding innovation.”  Rubinson will use his new product forecasting and modeling experience, coupled with his vision for advancing the market research industry, to assist InsightsNow with creating new product decision metrics designed for more contemporary CPG marketing approaches to innovation.  Rubinson will work closely with the Innovation Team at InsightsNow, as well as with their clients.

Rubinson Partners will continue to operate independently of this relationship for assignments in other marketing areas such as shopper insights, digital and social media, conversation mining and branding.

About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies.  Founded in 2003 by David Lundahl, PhD., InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.

Our clients experience greater flexibility in terms of speed, real-time access to top-line results, while being able to maximize their insights and minimize their costs.  This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research and our analytics and reporting technologies.  Our dedication to innovation, growth, and rapid delivery has resulted in a 95% client recommendation rate.  Visit our website at www.InsightsNow.com for more information about our products and solutions.

About Rubinson Partners, Inc
Rubinson Partners provides transformative marketing and research consulting for a brave new world, one where the consumer is in control as our lives become increasingly digital.  Rubinson specializes in metrics for digital marketing and insights, social media, shopper insights, innovation, conversation mining and biometrics.  Joel Rubinson is also on the faculty of NYU Stern Business School, where he teaches social media for brand managers.

Prior to founding Rubinson Partners, Inc., Joel Rubinson was Chief Research Officer at the ARF, SVP at Synovate in Advanced Analytics and Shopper Insights and Chief Research Officer at The NPD Group, where he created NPD’s approaches for new product forecasting, brand equity measurement and category management reporting.

Joel is also a prolific author and speaker at industry conferences.  Joel holds an MBA in statistics and economics from the University of Chicago and a B.S. from NYU.  His widely read blog can be found at blog.joelrubinson.net.