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Better results. Faster.
Better results. Faster.
CORVALLIS, Ore. –September 21,2009 – Greg Stucky has been named Chief Research Officer at InsightsNow, Inc., a leading product innovation and development market research firm serving global companies in the food, beverage, personal and household care industries. In his new post, Stucky will provide strategic research consulting to InsightsNow’s client base and guide product development initiatives for the company.
Since 2003, Stucky has served as Vice President for InsightsNow, overseeing client services and new business development. He specializes in consumer product research for design and development, and has worked on more than 300 new or improved food and personal care products over the past 19 years.
“Greg’s industry and technical knowledge, along with his leadership skills, make him the ideal person to fill this new role,” said Dr. David Lundahl, President and CEO of InsightsNow. “In addition, Greg brings a strategic and business perspective to the research challenges that the CPG industry is facing. He also shares my personal philosophy of applying consumer behavior to inspire and guide innovation and has a proven track record of using this philosophy to develop innovative solutions for our clients. In this new role, Greg will help InsightsNow continue its pace of rapid growth as an emerging dominant force in the market research industry.”
Stucky is also an active industry advisor, serving as the Chairman of the Sensory Evaluation Division of the Institute of Food Technologists and for three years as Chairman of the sub‐committee on sensory application for the sensory evaluation committee of ASTM International.