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Alec Maki Promoted to Vice President of Product Development
June 23, 2011
FOR IMMEDIATE RELEASE
CONTACT
Erika Lundahl
541.757.1404 ext. 269
erika.lundahl@insightsnow.com
Alec Maki Promoted to Vice President of Product Development
June 23, 2011 - Corvallis, Oregon – Alec Maki has been named Vice President of Product Development at InsightsNow, Inc. As Vice President of Product Development, Alec will drive the company’s ambitious product strategy and roadmap for creating research products that help customers elevate new product development results.
“Alec’s commitment to creating and driving successful products to market is a reflection of his deep and extensive understanding of industry trends and innovative problem solving,” said Dave Lundahl, President and Chief Executive Officer of InsightsNow. “Our clients will benefit from Alec’s outstanding leadership and business practices, central to creating unique products and continuing our trend as a thought leader in the industry.”
During Alec’s tenure, he has positively impacted client research practices through the creation and launch of key capabilities including: profilesNow™, reportsNow™, Immersive Research and the Playoff method (for product line optimization with competitive context). He is currently working on a Social Media Research offering to complement InsightsNow’s product strategy.
His expertise in consumer research, creativity in product development and drive to provide superior service, strategic alignment and world-class results have proven to be of real significance for InsightsNow and its clients. Alec holds graduate degrees in Business Administration and Computer Science.
About InsightsNow, Inc.
InsightsNow is the leading research company for product innovation and development, serving global Consumer Packaged Goods (CPG) companies. Founded in 2003, by David Lundahl, Ph.D., InsightsNow is grounded in the science of consumer behavior, innovative research approaches and technology.
Our clients experience greater flexibility in terms of speed, real-time access to top-line results, while being able to maximize their insights and minimize their costs. This is achieved through our broad portfolio of quantitative and qualitative hybrid techniques, advanced research, analytics and reporting technologies. Our dedication to innovation, growth and rapid delivery has resulted in a 95% client recommendation rate. Visit our website at; www.InsightsNow.com for more information about our products and solutions.