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Immersive Research: Engages Consumers in Participative Exercises
Immersive Research engages consumers in participative emotional, behavioral and experiential exercises. Leverages hybrid designs as well as the tools available in today’s market research world, including online and mobile, to engage (observe, listen, dialogue) with consumers in the moment.
Also, check out our February 2011 webinar to get even more information on this topic, "Express Yourself! Activities and Tools that Unlock a Consumer's Mind"
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