Resources
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Documents
White Papers
White Paper 105: Understanding Penalty Analysis
Basic penalty analysis is a functional method that all researchers can use. This paper presents two case studies and recommendations for best practices.
White Paper 110: Unlocking Research Performance
In many organizations, products are designed and developed as siloed activities according to domain expertise, such as brand management, packaging, and R&D.
White Paper 115: You Want Me to Eat What?
How do you reconcile the need to change consumers’ nutrition behavior with developing wellness-related food products that sell? This white paper covers understanding what triggers consumers to change and how they adopt new behaviors.
White Paper 120: Achieving Disruptive Product Design
Most companies with name brands in the consumer packaged goods (CPG) industry have a formal innovation process. Some are more structured than others. Some are very linear with a beginning and end. Several have stages and gates; others are more cyclic and iterative.
Other
reportsNow: Delivers Real-Time Insights, Turning Research Top-lines into Actionable Results
reportsNow is a powerful real-time analytics and reporting dashboard - swiftly turning insights into better research design and product decisions.
Research Brief 103: Five Approaches to Effective Product Optimization
Quickly and successfully defining and developing new products and rejuvenating existing products is at the heart of CPG business success.
Meeting the Challenges of a Changing Marketplace, by Dave Lundahl, PhD
Consumers today are becoming much more emotionally driven in their behaviors.
InsightsNow Corporate Brochure
InsightsNow Corporate Brochure. See the latest and great product and solution offerings.
profilesNow: Supports Hybrid Research for Greater Research Flexibility
Using profilesNow to support hybrid methods gives you more flexibility in research design, a deeper understanding of the consumer, with better cost and timing efficiencies.
Immersive Research: Engages Consumers in Participative Exercises
Immersive Research leverages hybrid designs as well as the tools available in today’s market research world, including online and mobile, to engage (observe, listen, dialogue) with consumers in the moment.
Playoff Method - Product Line Optimization with Competitive Context
Playoff gauges each participant’s favorite product varieties against their preferred in-market products, providing actionable measures for how well a potential new product line moves the dial of purchase behavior within a category.
Technical Papers
Regression With Multiple Regressor Arrays
Plaehn and Lundahl explore regression methods and models to understand better the relationships between the variables of the two regressor arrays.