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Previous Webinars
Don't Develop Your Product Line in a Vacuum!
Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!
Exploring the Consumer World of Exercise and Nutrition through Social Media Listening
There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?
Going Beyond Liking
Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.
Documents
reportsNow: Delivers Real-Time Insights, Turning Research Top-lines into Actionable Results
reportsNow is a powerful real-time analytics and reporting dashboard - swiftly turning insights into better research design and product decisions.
White Paper 105: Understanding Penalty Analysis
Basic penalty analysis is a functional method that all researchers can use. This paper presents two case studies and recommendations for best practices.
Regression With Multiple Regressor Arrays
Plaehn and Lundahl explore regression methods and models to understand better the relationships between the variables of the two regressor arrays.
White Paper 115: You Want Me to Eat What?
How do you reconcile the need to change consumers’ nutrition behavior with developing wellness-related food products that sell? This white paper covers understanding what triggers consumers to change and how they adopt new behaviors.