Resources
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Previous Webinars
Embrace the New Normal: Hybrid Techniques to Do More with Less
Research is an ever evolving landscape. Today, the Consumer Packaged Goods industry is faced: Triumphs, but not without posing new challenges. Limited budgets and the need for more information from research projects. As a result, the CPG industry is in much need for a research solution that can offer fast turnaround - while providing quality results. Hybrid research is a gateway to these elements.
Don't Develop Your Product Line in a Vacuum!
Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!
Exploring the Consumer World of Exercise and Nutrition through Social Media Listening
There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?
Documents
InsightsNow Corporate Brochure
InsightsNow Corporate Brochure. See the latest and great product and solution offerings.
White Paper 105: Understanding Penalty Analysis
Basic penalty analysis is a functional method that all researchers can use. This paper presents two case studies and recommendations for best practices.
Meeting the Challenges of a Changing Marketplace, by Dave Lundahl, PhD
Consumers today are becoming much more emotionally driven in their behaviors.
profilesNow: Supports Hybrid Research for Greater Research Flexibility
Using profilesNow to support hybrid methods gives you more flexibility in research design, a deeper understanding of the consumer, with better cost and timing efficiencies.