Resources
Better results. Faster.
Better results. Faster.
Get the latest research strategies, tips, techniques and recorded webinars from InsightNow. Use the links below to download materials from our documents section, register for a webinar, view a past webinars or signup for our monthly newsletter.
There are no upcoming webinars currently scheduled.
Too often, researchers test their new product ideas in a vacuum, without any competitive context. What if you had the right tools for testing your product ideas against a meaningful set of current offerings? As a result, you could then identify new items that truly increase your chances of achieving repeatable, organic, and consistent growth!
There's a lot of consumer noise in the social media universe. What if...you had a framework that could make sense of all that clutter to understand consumer needs for creating new product opportunities?
Emotions drive consumers to seek, share, sense and select. Yet, most sensory and product developers rely on traditional measures, such as consumer perception of liking and preference.
reportsNow is a powerful real-time analytics and reporting dashboard - swiftly turning insights into better research design and product decisions.
Basic penalty analysis is a functional method that all researchers can use. This paper presents two case studies and recommendations for best practices.
Plaehn and Lundahl explore regression methods and models to understand better the relationships between the variables of the two regressor arrays.
How do you reconcile the need to change consumers’ nutrition behavior with developing wellness-related food products that sell? This white paper covers understanding what triggers consumers to change and how they adopt new behaviors.