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Research Excellence
We are committed to advancing research to higher standards of excellence. Across multiple dimensions of research, from ethics to quality to expertise to execution, we are committed to providing no less than the best practices. Our inspiration for research excellence is based on seven standards.
When it comes to product development, achieving research excellence results in better research, faster research and fewer research cycles.
Our Affiliations
American
Marketing Association (AMA)
Several InsightsNow employees are members of the American Marketing Association (AMA). The AMA is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. www.marketingpower.com
ASTM International
ASTM International is one of the largest voluntary standards development organizations in the world-a trusted source for technical standards for materials, products, systems, and services. Known for their high technical quality and market relevancy, ASTM International standards have an important role in the information infrastructure that guides design, manufacturing and trade in the global economy. http://www.astm.org
CASRO-Council
of American Survey Research Organizations
InsightsNow has several leaders involved in the CASRO Organization and have conducted talks at several of their events. CASRO is the trade association of survey research organizations, representing over 275 companies and research operations in the United States and abroad. www.casro.org
ESOMAR-European
Society for Opinion and Marketing Research
Our leader, Dr.
David Lundahl, is a member of ESOMAR. ESOMAR is the world organization for
enabling better research into markets, consumers and societies. Members agree to abide by the ICC/ESOMAR International Code of Marketing and
Social Research Practice, which has been jointly drafted by ESOMAR and the International Chamber of Commerce and is endorsed by the major national
professional bodies around the world. www.esomar.org
IFT-Institute
of Food Technologists
Several members
of InsightsNow have a strong food science background and are longstanding
members of IFT. The Institute
of Food Technologists is
a nonprofit scientific society with 22,000 members working in food science,
food technology, and related professions in industry, academia and
government. IFT is the premier scientific and educational society serving
the food science and technology field. Founded in 1939, IFT is a not-for-profit
organization whose mission is to advance the science and technology of food
through the exchange of knowledge. IFT members represent a broad cross-section
of food professions in industry, academia, and government throughout the world.
www.ift.org
PDMA-Product
Development and Management Association
InsightsNow has participated in PDMA events and have several association members on staff. PDMA is the premier global advocate for product development and management professionals. Their mission is to improve the effectiveness of individuals and organizations in product development and management. This is accomplished by providing resources for professional development, information, collaboration and promotion of new product development and management. www.pdma.org