Real-Time Research

Achieve Faster Results

By leveraging our real-time research engine, we are—and have been—the fastest supplier of consumer research in the industry.  But speed only tells part of the story.  We have the consulting experience and real-time research expertise to realize any number of possibilities.  We can customize innovative real-time research solutions to meet your business needs.

Features of InsightNow Real-Time

• Real-Time Analytics

  Access fully analyzed reports on demand, including summarized views of statistics.  We provide frequencies (i.e., counts, percentages and totals) plus full analysis, including significance testing across concepts, products, and/or other research variables.

• Transparent Research

  As a client, you can view and monitor research during execution.  For us, there is no hiding behind a veil.   What you see is what you get.  This is but one way that we hold ourselves to high standards of research excellence.

• Research Flexibility

  You have the power to alter research designs at any point prior to—or during—a research study.  Sometimes the status of research factors (i.e., artwork, product, etc.) are unknown until the very start of a project.  We have the flexibility to handle this.
  

• Dynamic Designs

  Through adaptive real-time research, we can design consumer research to learn from itself. You can build multiple iterations into the same study, saving weeks of time and effort.

• New Horizons

  Real-time research provides a platform for research innovation.  We have developed a portfolio of innovative research tools based on our real-time research engine.

Real-time research is a tool that, in the hands of the right craftsman, can provide great benefit. We have the real-time engine, consulting expertise and holistic perspective to craft research solutions that enable you to achieve faster, fewer and better research iterations.