Document Actions
David Lundahl, Ph.D.
President and CEO
Read About It!
Dr. Lundahl has a feature article, "A Holistic Approach to Product Development," in the November 2006 issue of Food Technology. In the article, he advocates a more holistic product development process. Request a complimentary white paper.
Dr. Lundahl founded InsightsNow with a vision to combine deep consulting expertise with technology, achieving better, faster research services valued for their trust, speed, insights, and certainty. He places high priority on business ethics.
Dr. Lundahl has over 20 years experience in consumer research for product development, the last 10 as a business consultant. He has specific expertise in statistics and business process improvement for product development. He has held management positions in the food industry, served as Associate Professor at Oregon State University and founded two companies. An acknowledged industry expert in marketing research and sensory evaluation, he specializes in integrating the business decision making process with market and consumer product research information. He has also held industry leadership positions such as the Chair for the Sensory Evaluation Division of the Institute of Food Technology, has numerous publications and has spoken at many professional conferences.
With his leadership, InsightsNow is recognized as the market innovator in research services, using quantitative and qualitative research information to achieve speed and accuracy to market for new products.