Research Methods

We are committed to provide higher standards in research excellence through a broad portfolio of quantitative, qualitative and qual-quant hybrid methods.  Our consultants follow best practices to ensure that your specific needs for every research project are understood and addressed. Our methods are planned and executed using standard statistical methods in recruitment, research design, data analysis and interpretation.  We consider the following portfolio of methods in providing you with full research services from design to report.  It is our aim to fulfill your business objectives, whether for a single research project or across sequences of iterative research projects.

Recruitment Methods

• Standard Industry Panels
• Phone
• Mall Intercept
• Point of Sales Intercept
• Point of Experience Intercept

Quantitative Research Methods

• Internet Surveys
• Mall Intercept Studies
• Central Location Studies
• Home Use Studies

Qualitative Research Methods

• One-on-One Interviews
• Focus Groups
• Free Association Profiling

Quantitative-Qualitative Hybrids

• Quant-Qual Using reportsNOW™, profilesNOW™ and/or interviewsNOW™
• Qual-Quant Using Free Association Profiling