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Research Tools

Question MarkReal-Time Research

How does InsightsNow do real-time different?  Find out.

We bring innovation into the product development process using a broad collection of customizable research tools.  Our consultants customize and configure these tools to solve your busines problems and achieve a wide range of research objectives.  Our real-time methods harness proprietary technology, enabling you to achieve faster, fewer and better research iterations.  Moreover, we have developed unique capabilities based on our real-time research engine that enable you to attain deeper insights.  Our holistic approach to research has resulted in a wide range of innovative practices supported by these and other tools.


  • Real-Time Research

    • reportsNOW™—on demand, fully-analyzed reports

    • profilesNOW™—on demand, respondent response viewing, so you can and hand pick respondents that best match profiles for exit interviews or focus groups

    • interviewsNOW™—remote interview anywhere, anytime

  • Linking Emotions to Emotive Levers

    • brandTRACE™—strategic planning of marketing and product design to build emotional consumer connectivity

  • Rapid Concept Screening

    • Tournament Scoring—rapid identification of new ideas and/or concepts for different market segments; decisions augmented by a single index

  • Set Pricing and Measure Consumer Value

    • Price Sensitivity Analysis—used to price new products, reposition existing products, and achieve a pricing strategy that maximizes profitability

  • Protocept Testing

    • Free Choice Profiling—use a very early, rough prototype, combined with a refined concept, to better translate the language of the consumer (i.e., concept elements) to the language of product development (i.e., product attributes), and increase product harmony

  • Product Testing

    • Penalty Analysis—helps guide product optimization by identifying product attributes (e.g., color, texture, aroma, etc.) that can be modified to increase a key metric (in most cases, overall liking)

  • Market Segmentation

    • Cluster Analysis—Standard and proprietary methods

    • Market Segment Typing Tools

  • Mapping and Predicting Perceptions, Cognitions and Emotions

    • Standard Linear and Non-Linear Regression

    • Emotive and Emotive Driver Mapping

    • Perceptual Mapping (Internal, External)