Our Team

Clever, creative, and ready to collaborate with you.

Meet Our Management Team

Dave Lundahl, Ph.D.

President & CEO

Dr. David Lundahl founded InsightsNow, Inc. in 2003. Combining research consulting expertise with technology to yield better insights has been his mission from the very beginning. David has more than 20 years’ experience in consumer research and product development, focusing on statistics and business process improvement. Working in management positions for the food industry for many years, David also has been an associate professor at Oregon State University and founded two companies. Specializing in integrating the business decision-making process with market and consumer product research information, he has also been in industry leadership positions, written for many publications and spoken at several conferences. David holds a master’s degree in statistics and a doctorate in food science, both from Oregon State University.

Greg Stucky

Chief Research Officer

As InsightsNow’s Chief Research Officer Greg Stucky is responsible for the development of new methods, techniques and services for research innovation as well as the development and growth of new business initiatives. Greg has deep experience in the application of consumer behavior to product innovation. Winner of the 2012 EXPLOR award for innovation in consumer research, his work has been featured in Harvard Business Review, The LA Times, ESOMAR World, and various industry publications. He pioneered cue signals research, identifying product cues which motivate specific behaviors for the development of many successful new products and brands.

Kristen Dale

Vice President Client Partnerships, Head of Client Services

Kristen Dale leads our Research Director Team.  She’s an entrepreneurial leader with 20 years marketing research and marketing promotions experience focused on Consumer Package Goods (CPG), Media, and QSR.   Her specialization includes:  emerging technologies in behavioral research, emotional research, and eye tracking. Kristen and her Research Director Team consult with clients on business issues and research design to deliver actionable and insightful research and recommendations for new products, extensions, or enhancements to the product line.

Sarah Kirkmeyer, Ph.D.

Senior Director, Client Partnerships

Sarah Kirkmeyer brings over 20 years of experience in ingredient and CPG sensory & consumer research. She has a strong business and scientific perspective holding both an MBA and PhD. Sarah’s passion is to create differentiating value through innovative research which integrates insights from various sources into efficient and actionable recommendations. She’s inquisitive, collaborative, and an industry leader, currently serving as a board member of the Institute of Food Technologists.

Karen Lynch, Director Qualitative Research

Karen Lynch

Senior Director, Qualitative Research

Karen leads InsightsNow’s qualitative and hybrid programs, expanding on their quickly growing co-creation and co-design methods uncovering sensorial triggers of behavior.  A 2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer, professional and employee perceptions, opinions, behaviors and attitudes. Her innate curiosity, passion for creative problem solving, and unique perspective spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

Sridhar Kankarla

Vice President of Operations

Sri Kankarla joined InsightsNow in June 2015. As a member of the management team, Kankarla provides large-scale, global operations expertise which has proven invaluable as InsightsNow looks to accelerate the growth of the company and its clients. Prior to joining InsightsNow, Kankarla spent seven years at IPSOS Interactive Services between 2009-2015 as manager, then director. He managed internal and off-shore teams of programming and quality assurance professionals. While there he served as a trusted advisor on web-based survey research, design, deployment and management. He also was very successful in the area of process optimization as a developer and change agent. Kankarla has an associate degree in hotel management that he earned in 1997 while attending The Institute of Hotel Management, Catering Technology and Applied Nutrition in India. He also has a bachelor of commerce that was earned in 2000 while studying at Madurai Kamaraj University in Chennai, India. Rounding out his academic accomplishments is the MBA in Marketing he completed while a graduate student at Osmania University located in Hyderabad, India.

Jim Smith

Chief Financial Officer

In his role as a member of the management team and CFO, Jim Smith is responsible for finance, human resources, and information services. Smith joined InsightsNow in July 2015.  During his tenure Jim has had a positive impact on the company with improvements to the business processes that improve accuracy, shorten cycle times and provide more visibility. This level of detailed oversight not only improves overall efficiency but makes it possible to serve clients more effectively as well.

Our Company

We have offices in both downtown Chicago on Michigan Avenue and a suburb of Portland, Oregon. Our team of research professionals work from one of these offices or remote locations across the country to be close to where our clients are and where the research is being conducted.