Our Team

Clever, creative, and ready to collaborate with you.

Meet Our Management Team

Dave Lundahl, Ph.D.

President & CEO

Dr. David Lundahl founded InsightsNow, Inc. in 2003. Combining research consulting expertise with technology to yield better insights has been his mission from the very beginning. David has more than 20 years’ experience in consumer research and product development, focusing on statistics and business process improvement. Working in management positions for the food industry for many years, David also has been an associate professor at Oregon State University and founded two companies. Specializing in integrating the business decision-making process with market and consumer product research information, he has also been in industry leadership positions, written for many publications and spoken at several conferences. David holds a master’s degree in statistics and a doctorate in food science, both from Oregon State University.

Greg Stucky

Chief Research Officer

As InsightsNow’s Chief Research Officer Greg Stucky is responsible for the development of new methods, techniques and services for research innovation as well as the development and growth of new business initiatives. Greg has deep experience in the application of consumer behavior to product innovation. Winner of the 2012 EXPLOR award for innovation in consumer research, his work has been featured in Harvard Business Review, The LA Times, ESOMAR World, and various industry publications. He pioneered cue signals research, identifying product cues which motivate specific behaviors for the development of many successful new products and brands.

Derrith Lambka

Senior Vice President Client Partnerships

Derrith joined InsightsNow through the recommendation of Christian Kugel, the Head of Insights at AOL, who told her, “We work most closely with Greg Stucky. They power a lot of our innovation/thought leadership research. Really good group. Small but they know what they are doing and are very client oriented.”

Derrith leads our Client Partnership team who are responsible for understanding the needs of our clients and orchestrating the best team of our people to deliver research design and reporting with “Aha!” insights for clients to help them win the moments that matter most for their businesses and brands.  Derrith was trained as a journalist, went into advertising and then market research. She’s worked client-side in marketing and advertising at HP; as a Senior VP at both Ipsos and Millward Brown; also ran a qualitative firm. She’s worked with and for some of the largest and most respected brands and companies in the world. Always learning. Always ready to help.

Kristen Dale

Vice President Client Partnerships, Head of Client Services

Kristen Dale leads our Research Director Team.  She’s an entrepreneurial leader with 20 years marketing research and marketing promotions experience focused on Consumer Package Goods (CPG), Media, and QSR.   Her specialization includes:  emerging technologies in behavioral research, emotional research, and eye tracking.

Kristen and her Research Director Team consult with clients on business issues and research design to deliver actionable and insightful research and recommendations for new products, extensions, or enhancements to the product line.

Gary Goff

Vice President Client Partnerships, Consumer Shopper Solutions

Gary Goff brings his strategic leadership in the consumer-shopper decision journey to InsightsNow to deepen our clients’ understanding of the triggers which drive choices for different product categories, brands and services. Gary is an industry senior executive who has launched innovative solutions for mobile/digital advertising & marketing, shopper marketing, analytics, consumer promotion management and packaging. He brings a wealth of hands-on experience in both the design and execution of consumer-shopper strategies and campaigns across a wide range of brands, retailers and agencies in CPG, healthcare, insurance, automotive and other verticals, both B2C and B2B.

Dolores Oreskovich, Ph.D.

Vice President Sensory and Consumer Insights

Dolores joined the company in 2014 with more than 20 years of experience in sensory and consumer research.  Dolores is recognized as a leading expert in the market research industry.

Since joining InsightsNow, she has created new value for clients through a number of innovative research initiatives she created and managed. She has also been responsible for developing internal research programs that have expanded the company’s expertise in the sensory and behavior research area.

Sridhar Kankarla

Vice President of Operations

Sri Kankarla joined InsightsNow in June 2015. As a member of the management team, Kankarla provides large-scale, global operations expertise which has proven invaluable as InsightsNow looks to accelerate the growth of the company and its clients. Prior to joining InsightsNow, Kankarla spent seven years at IPSOS Interactive Services between 2009-2015 as manager, then director. He managed internal and off-shore teams of programming and quality assurance professionals. While there he served as a trusted advisor on web-based survey research, design, deployment and management. He also was very successful in the area of process optimization as a developer and change agent.

Kankarla has an associate degree in hotel management that he earned in 1997 while attending The Institute of Hotel Management, Catering Technology and Applied Nutrition in India. He also has a bachelor of commerce that was earned in 2000 while studying at Madurai Kamaraj University in Chennai, India. Rounding out his academic accomplishments is the MBA in Marketing he completed while a graduate student at Osmania University located in Hyderabad, India.

Jim Smith

Chief Financial Officer

In his role as a member of the management team and CFO, Jim Smith is responsible for finance, human resources, and information services. Smith joined InsightsNow in July 2015.  During his tenure Jim has had a positive impact on the company with improvements to the business processes that improve accuracy, shorten cycle times and provide more visibility. This level of detailed oversight not only improves overall efficiency but makes it possible to serve clients more effectively as well.

Our Company

We have offices in both downtown Chicago on Michigan Avenue and a suburb of Portland, Oregon.

Our team of research professionals work from one of these offices or remote locations across the country to be close to where our clients are and where the research is being conducted.