InsightsNow

Bringing you better research. Faster.

Research Tools & Techniques

As a full service research firm, InsightsNow uses a comprehensive set of proprietary tools to deliver higher quality research faster than you can find anywhere else. The following is a full list of our tools, but that just scratches the surface of what we can offer. We have many different configurations to get you better research, faster. To discuss what these tools can do for you and how they can help you delivery successful products, please contact us.

Data Collection Services Proprietary Tools
  • Central Location Test (CLT)
  • Mall
  • Home Use Test (HUT)
  • Internet Survey
  • Focus Groups
  • One-on-One Interview
  • Social Media
  • Online Discussion Boards
  • Online Diary
  • Social Media Research
  • Focus Group Moderation
  • Ideation Session Moderation
  • Immersive Research
  • Idea Screening
  • Concept Testing
  • Research Guidance Testing
  • Consumer Sensory Testing
  • Experimental Design
  • Product Optimization