Beth Prevost is the latest addition to our Solution Sales team!

Beth has been training in Corvallis since November 2007 providing new perspectives and familiarizing herself with the proprietary InsightsNow methodology and corporate staff. Upon completing her stint in Corvallis, Prevost will be returning to her native New Jersey to continue developing existing InsightsNow accounts, concentrating on servicing the East Coast.

 Prevost brings a wide breadth of knowledge in fragrance evaluation and product performance, particularly in the realm of personal care and household goods.

 After receiving her Masters in Food Science from Rutgers University, Prevost was employed for 20 years at Firmenich, Inc., a Flavor and Fragrance Co. While working in both the flavor and fragrance divisions, Beth established and developed the company’s internal sensory and consumer research program.  Upon her departure from Firmenich in 2002, Beth spent 6 years working in Sales for a consumer testing supplier/facility before committing to InsightsNow in the fall of 2007.

Beth’s perceptive awareness of the Market Research industry will prove invaluable as InsightsNow continues to provide its clients with quality consumer research.

Q: Where do you see the trends of current market research leading?

“Shopper Insights. This term epitomizes the idea of viewing the consumer and product interface through a holistic approach; testing within the context of the consumer experience. By expanding beyond the sometimes sterile environment of a typical central location test, the researcher is able to understand what other elements influence consumer behavior. These elements range from prior experience and time style to life stage.”

 Q: How do these new trends differ from previous ideologies around research?

“The reasons behind why people purchase are not always because of a superior product. Instead, researchers must know that person (consumer) before they walk through the supermarket door.” This will lead to understanding what potential elements will be influencing consumer decisions.

Q: What new insights will result from the new trends in market research?

 “Through the understanding of how people use a product in their home, researchers can observe where the consumer/product behavior actually takes place.” Beth views this focus on ethnographic behavior as a key to unlocking insights into “how the product is received by a consumer, and whether this experience will result in repurchase or not.”

Article by Jessie Janego