A full suite of research methodologies and techniques

InsightsNow has a broad portfolio of research methods and techniques at our disposal which allows us to deliver highly effective research solutions that elicit insightful, involved responses and observations.

We tailor the right data collection methods to fit your research needs:

Recruitment: Online panels, Phone, Mall intercept, Point of Sale or Experience Intercept

Context: Online, Mall, Central location, Home Use

Quantitative: Online, Real-time reporting, Suite of quantitative methods

Qualitative: (in-person or online) One-on-one interview, Dyads/triads, Focus groups, Online diaries

Quantitative-Qualitative Hybrids: ProfilesNOW™, Free Association Mapping™

Product Research Norms: Concept, Product, Shelf-life

Innovation Scoping

Knowledge Maps
Segmentation
Need Gap & Opportunity Analysis
Positioning/Messaging
Price Sensitivity
Diary Research

Concept Development

Flavor/Benefit/Idea/Name Filtering Techniques
TURF/Tournament
Concept Screens/Optimization
Pricing

Early Stage Prototyping

Free Association Mapping™
Protocept Testing
Rapid prototype screening

Product Development