Our Research Library is an excellent resource for information.

White Papers

WP 105: Understanding Penalty Analysis. Basic penalty analysis is a functional method that all researchers can use. This paper presents two case studies and recommendations for best practices.
Understanding Penalty Analysis (PDF)

WP 110: Unlocking Research Performance. In many organizations, products are designed and developed as siloed activities according to domain expertise, such as brand management, packaging, and R&D. This paper explores removing barriers and is from 2009 InsightsNow Webinar.
Unlocking Research Performance (PDF)

Technical Papers

Regression with Multiple Regressor Arrays (PDF)

Newsletter Archive

Volume 1, January 2010

Other

Better Research. Faster. In six short years, InsightsNow has emerged as the leader in product research for consumer product innovation, line improvements and development. Get a clear overview of our methods and techniques when you download this overview brochure.
InsightsNow Overview (PDF)

reportsNow: Delivering Real-Time Insights Turning Research Top-lines into your Bottom-line reportsNow is a powerful real-time analytics and reporting dashboard that helps ensure maximum insights are gained during research sessions.
reportsNow - Real-time access to your research reports (PDF)

Research Brief 103: Five Approaches to Effective Product OptimizationQuickly and successfully defining and developing new products and rejuvenating existing products is at the heart of CPG business success. What makes a product a success? What can be done to improve the odds of winning in the market? How do you identify the major characteristics that affect products' initial success, and how do you harmonize product and the messaging for the consumer?
Product Optimization Research Brief (PDF)

Case Study 101: Millenials, Meals & Convenience. Rejuvenation of an established brand delivers big rewards for top CPG company.
Case Study 101 (PDF)

Meeting the Challenges of a Changing Marketplace, by Dave Lundahl, PhD.
The Emotionally Driven Consumer (PDF)