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InsightsNow Research Staff

Introducing reportsNow: real-time insights turn research top-lines into your bottom-line.

Posted by InsightsNow Research Staff on January 13, 2010

reportsNow is a powerful, on-demand, online, analytics and reporting dashboard that transforms how you think about custom research top-lines. Unlike traditional top-line reports, reportsNow’s interfaces with your data and delivers a fully analyzed top-line, at the click of a button – ready to be used by decision-makers across your organization. It’s your information – delivered at the speed of business.

Research Tip: Alienation Analysis

Posted by InsightsNow Research Staff on March 9, 2010

When making ingredient and process changes where the new product is known to be slightly different than the current product, we often are asked to provide an estimate of the degree to which the new product might alienate current users. Alienated users have a high probability of no longer purchasing the product simply because it has been changed. Because it is a purchase context we recommend assessing alienation branded not blind as is often done.