Modernizing your qualitative approach
Please join us for the launch of our new WebinarsNow series.
Date & Time: Aug 3, 2017 2:00 PM EDT
Not all innovations are methodological. Sometimes, the innovation is in how you see the world. In this webinar you will learn about how a modern approach to qualitative research …
- Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
- Defines in-context motivators and emotional triggers behind buying and use behavior
- Uncovers new perceptions which ensure products and services excite and delight
We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle. Shift into the future with a modern qualitative mindset!
Presenters: Greg Stucky, Chief Research Officer and Karen Lynch, Sr. Director Qualitative Research
After registering, you will receive a confirmation email containing information about joining the webinar.