Webinar: Clean Label Enthusiasts

Going Clean Label? Make Faster, More Informed Behavior-Based Decisions

Take a look at the "why" behind the latest food trends, and what to do about it!

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Date:   Thursday, November 2,  2 pm ET

Presenters
Dave Lundahl, CEO, InsightsNow

Are you considering developing or modifying products to "clean-up" ingredient labels?

Heightened consumer “sensitivities” toward ingredients and clean labels is rapidly impacting
buying behavior. This “free-from” food movement poses many challenges to the food industry—
requiring new insights to know how to respond.

To meet this challenge, InsightsNow has established a community of Clean Label Enthusiasts- those consumers underlying the free-from movement.  Tapping into this community we have learned much about the whys underlying this movement.

In this webinar you’ll learn:

  • Key challenges as a food manufacturer in making the right decisions in the face of the free-from food movement.
  • New learnings about Clean Label Enthusiasts - what behaviors distinguish them, and why they act as they do.
  • How you can gain access to this community to speed up decision making for claims and ingredient label design, and for product design and product development.

Please join us for a webinar that will share new opportunities to ride the trend successfully by zeroing into the heart of the market with sharper focus.

 

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Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT


Please join us for the next 1st Thursday WebinarsNow™ presentation.

Date & Time:   October 5, 2017      2:00 PM EDT

Uncover New Insights in Your Next Product Study
Easy Add-Ons to Amplify your next CLT or HUT

If you are ready to develop products which pass validation and are more successful in market, then it is time to improve your product studies with some simple amplification techniques to driver greater insights.

Watch Webinar recording
Continue reading “Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT”

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Webinar: Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT

Please join us for the next 1st Thursday WebinarsNow™ presentation.

Date & Time:   October 5, 2017      2:00 PM EDT

Uncover New Insights in Your Next Product Study
Easy Add-Ons to Amplify your next CLT or HUT

If you are ready to develop products which pass validation and are more successful in market, then it is time to improve your product studies with some simple amplification techniques to driver greater insights.Watch Webinar recording

This webinar will showcase three simple ways you can creatively take you beyond what is typically done in CLTs and HUTs—and these new amplifications don’t require a more lengthy or costly process!

  • Leverage consumer emotions,
  • Implement targeted interviewing techniques, and
  • Utilize video and pictures.

By adding on deep-dive techniques, you will learn more about your consumer, your product development decisions, your product issues, and your post-launch chance for success — all while having more fun with your research.

Presenters:   Greg Stucky, Chief Research Officer 

 

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The Free-From Food Movement: Insights, Trends and Challenges

Making business decisions for clean label ingredient development and product positioning

Please join us for our new WebinarsNow series.

Co-presenters:   David Lundahl, CEO and Sarah Kirkmeyer, Senior Director, Client Partnerships
We have seen free-from food buying behavior grow exponentially among various consumer groups—including millennials—in recent years.  As this trend in the food marketplace continues a growth trajectory, food and beverage manufactures, ingredient companies and retailers are working to respond. Continue reading “The Free-From Food Movement: Insights, Trends and Challenges”

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Your Feedback on Free-From Food -Seeking Input into Clean Label Decision-Making

by Dave Lundahl

 

Consumer “sensitivities” toward food ingredients is rapidly impacting consumer behavior in what and why consumers buy.   The “free-from” food category is now growing faster than organic. Our recent consumer behavioral research shows that about half of millennials have beliefs about ingredients that food scientists and nutritionists disagree with.  Yet, the beliefs and attitudes from these consumers cannot be ignored.  So, how do you respond? Continue reading “Your Feedback on Free-From Food -Seeking Input into Clean Label Decision-Making”

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Uncovering the Human Behind the Behavior:

Modernizing your qualitative approach

Please join us for the launch of our new WebinarsNow series.

Date & Time:   Aug 3, 2017      2:00 PM EDT

Not all innovations are methodological.  Sometimes, the innovation is in how you see the world.  In this webinar you will learn about how a modern approach to qualitative research …

  • Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
  • Defines in-context motivators and emotional triggers behind buying and use behavior
  • Uncovers new perceptions which ensure products and services excite and delight

We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle.  Shift into the future with a modern qualitative mindset!

Presenters:   Greg Stucky, Chief Research Officer and Karen Lynch, Sr. Director Qualitative Research

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Continue reading “Uncovering the Human Behind the Behavior:”

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