Uncovering the Human Behind the Behavior:

Modernizing your qualitative approach

Please join us for the launch of our new WebinarsNow series.

Date & Time:   Aug 3, 2017      2:00 PM EDT

Not all innovations are methodological.  Sometimes, the innovation is in how you see the world.  In this webinar you will learn about how a modern approach to qualitative research …

  • Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
  • Defines in-context motivators and emotional triggers behind buying and use behavior
  • Uncovers new perceptions which ensure products and services excite and delight

We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle.  Shift into the future with a modern qualitative mindset!

Presenters:   Greg Stucky, Chief Research Officer and Karen Lynch, Sr. Director Qualitative Research

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