Webinar: Clean Label Enthusiasts

Going Clean Label? Make Faster, More Informed Behavior-Based Decisions

Take a look at the "why" behind the latest food trends, and what to do about it!

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Date:   Thursday, November 2,  2 pm ET

Presenters
Dave Lundahl, CEO, InsightsNow

Are you considering developing or modifying products to "clean-up" ingredient labels?

Heightened consumer “sensitivities” toward ingredients and clean labels is rapidly impacting
buying behavior. This “free-from” food movement poses many challenges to the food industry—
requiring new insights to know how to respond.

To meet this challenge, InsightsNow has established a community of Clean Label Enthusiasts- those consumers underlying the free-from movement.  Tapping into this community we have learned much about the whys underlying this movement.

In this webinar you’ll learn:

  • Key challenges as a food manufacturer in making the right decisions in the face of the free-from food movement.
  • New learnings about Clean Label Enthusiasts - what behaviors distinguish them, and why they act as they do.
  • How you can gain access to this community to speed up decision making for claims and ingredient label design, and for product design and product development.

Please join us for a webinar that will share new opportunities to ride the trend successfully by zeroing into the heart of the market with sharper focus.

 

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Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT


Please join us for the next 1st Thursday WebinarsNow™ presentation.

Date & Time:   October 5, 2017      2:00 PM EDT

Uncover New Insights in Your Next Product Study
Easy Add-Ons to Amplify your next CLT or HUT

If you are ready to develop products which pass validation and are more successful in market, then it is time to improve your product studies with some simple amplification techniques to driver greater insights.

Watch Webinar recording
Continue reading “Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT”

Webinar: Uncover New Insights in Your Next Product Study – Easy “Add-Ons” to Amplify your next CLT or HUT

Please join us for the next 1st Thursday WebinarsNow™ presentation.

Date & Time:   October 5, 2017      2:00 PM EDT

Uncover New Insights in Your Next Product Study
Easy Add-Ons to Amplify your next CLT or HUT

If you are ready to develop products which pass validation and are more successful in market, then it is time to improve your product studies with some simple amplification techniques to driver greater insights.Watch Webinar recording

This webinar will showcase three simple ways you can creatively take you beyond what is typically done in CLTs and HUTs—and these new amplifications don’t require a more lengthy or costly process!

  • Leverage consumer emotions,
  • Implement targeted interviewing techniques, and
  • Utilize video and pictures.

By adding on deep-dive techniques, you will learn more about your consumer, your product development decisions, your product issues, and your post-launch chance for success — all while having more fun with your research.

Presenters:   Greg Stucky, Chief Research Officer 

 

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The Free-From Food Movement: Insights, Trends and Challenges

Making business decisions for clean label ingredient development and product positioning

Please join us for our new WebinarsNow series.

Co-presenters:   David Lundahl, CEO and Sarah Kirkmeyer, Senior Director, Client Partnerships
We have seen free-from food buying behavior grow exponentially among various consumer groups—including millennials—in recent years.  As this trend in the food marketplace continues a growth trajectory, food and beverage manufactures, ingredient companies and retailers are working to respond. Continue reading “The Free-From Food Movement: Insights, Trends and Challenges”

Your Feedback on Free-From Food -Seeking Input into Clean Label Decision-Making

by Dave Lundahl

 

Consumer “sensitivities” toward food ingredients is rapidly impacting consumer behavior in what and why consumers buy.   The “free-from” food category is now growing faster than organic. Our recent consumer behavioral research shows that about half of millennials have beliefs about ingredients that food scientists and nutritionists disagree with.  Yet, the beliefs and attitudes from these consumers cannot be ignored.  So, how do you respond? Continue reading “Your Feedback on Free-From Food -Seeking Input into Clean Label Decision-Making”

Empathy in Market Research:

How human-centered stories lead to brand opportunities

By Karen Lynch

As market researchers, we are nearly 100% focused on understanding people. We concentrate on learning what individuals think and feel about a myriad of topics of interest to the brand teams we serve. We ask questions about what products they use, why they use them, when they use them and how often they use them. And our challenge in getting answers to marketers’ strategic questions is not to sacrifice our critical cognitive empathy. Continue reading “Empathy in Market Research:”

Uncovering the Human Behind the Behavior:

Modernizing your qualitative approach

Please join us for the launch of our new WebinarsNow series.

Date & Time:   Aug 3, 2017      2:00 PM EDT

Not all innovations are methodological.  Sometimes, the innovation is in how you see the world.  In this webinar you will learn about how a modern approach to qualitative research …

  • Creates empathy and understanding of the human journey with insights into the on-ramps and off-ramps of behavior
  • Defines in-context motivators and emotional triggers behind buying and use behavior
  • Uncovers new perceptions which ensure products and services excite and delight

We will also share two real world examples using modern qual to help generate deep and unique insights — that, in turn, help you create the perfect product fit at every stage of the buying cycle.  Shift into the future with a modern qualitative mindset!

Presenters:   Greg Stucky, Chief Research Officer and Karen Lynch, Sr. Director Qualitative Research

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After registering, you will receive a confirmation email containing information about joining the webinar.

Continue reading “Uncovering the Human Behind the Behavior:”

Is Fake News or Misinformation Hurting Your Food Business?

Some Insights into Why and What to Do About It

By Dave Lundahl

A dramatic trend in food behavior today is the popularity in “free-from” foods.  Growing in the US at 7% annually (Euromonitor, 2016) this category includes food product labels claiming to be “healthy” due to the sparsity of ingredients on a statement. Underlying this trend is general distrust, especially among millennials, of claims used by food marketers.  They are also skeptical of our government to protect consumers from foods and ingredients they perceive as unsafe.  These same consumers are being exposed to more and more fake news and misinformation about food.

Is there a connection between food fake news or misinformation and this free-from trend?

Continue reading “Is Fake News or Misinformation Hurting Your Food Business?”

Karen Lynch Leads Expanding Qualitative and Hybrid Research Program

Sharpen the story
Karen Lynch, Sr. Director Qualitative Research
Karen Lynch, Senior Director Qualitative Research

Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater harmony between brand and product/service.

2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer and employee perceptions, opinions, behaviors and attitudes.

Continue reading “Karen Lynch Leads Expanding Qualitative and Hybrid Research Program”

GRIT Survey Recognizes Ongoing Innovation

listed in GRIT 50Most Innovative Companies

Thank you to our clients and industry leaders who voted for InsightsNow as one of the most innovative market research firms in the world.   We are grateful for clients who recognized us for our innovative approaches that go beyond simply knowing “What” people do and get to the “Whys” underlying their feelings and motivations.  We are grateful to be recognized for our innovative hybrid quantitative/qualitative solutions for co-creation, co-design and iterative product testing and validation. We are grateful to be recognized for our innovative research that uncovers the journeys that people take as shoppers, consumers, users, parents or patients such that marketers or service providers can know how to create value in the world.

Continue reading “GRIT Survey Recognizes Ongoing Innovation”