Karen Lynch Leads Expanding Qualitative and Hybrid Research Program

Sharpen the story
Karen Lynch, Sr. Director Qualitative Research
Karen Lynch, Senior Director Qualitative Research

Karen Lynch will expand on InsightsNow’s quickly growing co-creation and co-design methods which uncover sensorial triggers of behavior. These triggers are used to move innovations to market faster with greater harmony between brand and product/service.

2016 winner of NextGen’s Disruptive Innovator award, Karen inspires research designs which generate new insights into consumer and employee perceptions, opinions, behaviors and attitudes.

“In every sector, innovation timelines are shrinking and the need to launch more successful products sooner is ever increasing.” Greg Stucky, Chief Research Officer, explained, “Karen’s expertise in insights discovery is a wonderful fit with InsightsNow’s focus on behavioral research and goals to accelerate R&D and marketing innovation by reducing cycle times and getting new products and services to market faster and more successfully.”

In this time-pressured competitive innovation space, Karen has had the privilege of serving Fortune 500 icons in Consumer Packaged Goods (e.g., Kellogg’s, Nestle, PepsiCo), Personal Care (e.g., Beiersdorf, P&G), Pharmaceuticals (e.g., Bristol-Myers Squibb, GSK), Technology (e.g., LG, Microsoft), and Professional Services (e.g., Deloitte, KPMG, PwC). It is her innate curiosity, passion for creative problem solving, and unique perspective which spark excitement and lead innovation teams to breakthrough thinking, ideas and opportunities.

 

GRIT Survey Recognizes Ongoing Innovation

listed in GRIT 50Most Innovative Companies

Thank you to our clients and industry leaders who voted for InsightsNow as one of the most innovative market research firms in the world.   We are grateful for clients who recognized us for our innovative approaches that go beyond simply knowing “What” people do and get to the “Whys” underlying their feelings and motivations.  We are grateful to be recognized for our innovative hybrid quantitative/qualitative solutions for co-creation, co-design and iterative product testing and validation. We are grateful to be recognized for our innovative research that uncovers the journeys that people take as shoppers, consumers, users, parents or patients such that marketers or service providers can know how to create value in the world.

At Insights Now we’re always looking for the story that integrates the consumer’s world with our clients’ products or services.  What’s the “Why”?

This report provides an interesting snapshot of how the industry is changing. We are proud to be thought of as an innovative research company – creating value within a world of change.   We always strive to dig deeper, uncover insights that are actionable through deliverables that are fast and affordable.

Thank you to the Greenbook Survey panelists, our clients, vendors, and especially to our dedicated team striving to uncover and tell human stories.

David Lundahl

Chief Executive Officer

New material is coming! Blog is under Re-development

Sharing World

Thank you for visiting this page.  We are excited to develop a new look on this website and are re-developing resources materials to share recent innovations and strategies that will boost new product success and reveal new opportunities for extending a current product’s reach with consumers.

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Meanwhile, let’s discuss your business challenges and research needs.  

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