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BehaviorLens® by InsightsNow

 Capture split second consumer reactions

Behavioral intelligence

Using behavioral insights to identify and deliver on innovation opportunities — with the evidence to act, not just data to consider.

Consumer research tells you what people say.

 

BehaviorLens® reveals their true response  
— fast or slow, instinctive or deliberate, familiar or disruptive

BehaviorLens®  The split-second reaction rating scales can’t capture.

Built on InsightsNow’s award-winning, patented Implicit /Explicit Test

BehaviorLens® reveals how consumers really react — in the moment.  So, you know whether your product, claim, or concept will nudge current behavior or disrupt it enough to create new choice.

Now available through Compusense, bringing patented behavioral measurement straight into the workflows your team already uses.

Get evidense beyond the rating scale.

Available now through our partner, research platform, Compusense

Talk to us about BehaviorLens

What BehaviorLens Makes Possible

Reveal the say-do gap

Uncover gaps between stated preference and behavioral response by measuring implicit and explicit reactions, not just agreement or liking.

Know whether to nudge or disrupt

Determine whether messages, concepts, or cues are likely to reinforce existing habits or make consumers stop and reconsider.

Make claims work harder

Identify which claims are not only relevant, but behaviorally powerful.

Find the emotional signal

Pair with emotional response methods to understand what consumers feel, not just what they rate.

Strengthen sensory and product decisions

Translate sensory cues, product benefits, claims, and usage experiences into behavioral metrics teams can act on.

Bring behavioral methods into existing workflows

Expands the research workflow rather than replacing sensory/consumer methods

How do I get this?

BehaviorLens is available as a new add-on in the Compusense platform.

Find BehaviorLens

Clients use BehaviorLens® wherever the moment of choice matters

3M Boosts Consumer Engagement

“This was my first time using this implicit explicit work. So it was another layer, digging a little bit deeper, and taking a pause to think about how we’re being very intentional and applying the different features and benefits in different places.”

Jen Higgins, Marketing Manager, Scotch Brands

Powering packaging decisions to win the moment

“InsightsNow’s comprehensive predictions for consumer acceptance helped justify investment in new manufacturing equipment and development processes.”

– SVP Growth and Innovation, Tofurky

Accelerates market entry using a moments-focus to co-design

“In one month, we were able to translate the concept into a product footprint enabling commercialization in seven months.”

Menexia Tsoubeli, VP R&D Fresh Campbell’s Soup

Measure emotional impact

“This additional detail to the research provided developers with recipes for success. Knowing the emotions each ingredient or combination of ingredients provided in this specific product and use context allowed developers to creatively design new products which truly deliver the emotional impact the brand and product line are positioned against. ​”

Alyssa Galatz
Senior Scientist II, Tyson

Connect sensory cues to brand and product strategy.

“Consumers are growing in awareness & are evolving their expectations for the ingredients they choose, the implicit/explicit method uncovered consumer subconscious associations that set categorization and prioritization.”

Immer Beltran​
Sensory and Consumer Experience Sr. Scientist, PepsiCo
SSP Conf 2024

See BehaviorLens in action

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BehaviorLens® – Get eveidence beyone the rating scale.

Now available inside Compusense – the platform sensory teams already use

Find out more on Compusense