Resources for the research professional.

To understand market research, you have to speak the language. Having a basic grasp of the difference between quantitative and qualitative tests, or pricing research versus exploratory research, for example, can give you a better understanding of the process InsightsNow uses to provide our customers with specific solutions. Below is a glossary of some of the key terms to familiarize you with the market research process that we use every day on the job.

We will be adding additional documents, so check back for more.

Basic Product Research Glossary (PDF)